NEUW
Founded in 2009 by three friends from Stockholm and Melbourne. NEUW was born out of a shared passion for travel and entre- reneurship.
The brand’s name pays tribute to Nieuwlandstraat, Brussels, the city in which creative director and co-founder Pär Lundqvist first began reimagining vintage denim.
the brand
By using his pattern-making pertise to transform iconic work-wear into contemporary fashion, this innovative approach became the brand’s core design principle.
In 2025, NEUW embarks on a new journey with a complete over-haut introducing new silhouettes, branding, and a fresh new look. This transformation isn’t due to anything being broken but stems from our belief that evolution keeps life exciting.
Come visit the showroom
Please feel free to contact us or make an appointment for the Amsterdam based showroom…








